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Digital Series: Nonprofit Website 3.0
January 19, 2018 @ 9:00 am - 12:00 pm
Digital Marketing Series: Nonprofit Website 3.0
This class will show you how to get the most out of the investments you’ve already made in current websites… And if you are thinking about a new or upgraded website, this class is an absolute must.
In Nonprofit Website 3.0, you will learn:
– The essential principles of creating a third-generation website (websites 3.0)
– The three critical homepage mistakes nonprofits are making
– Why nonprofit websites are terrible for driving online donations — and what you can do about it.
– How mobile has transformed basic elements of web design
– Getting “sticky” site traffic so that online visitors become donors, clients and advocates
– How to get a Google AdWords Grant to work hard bringing the right clients, donors & advocates to your webpage.
– What to look for in a web designers/developer …. and to manage them now and over time.
This training make be taken individually; for best value and Certification we encourage attendants to register to all four.