Benefits of Being an “Alliance Ally”
We want you to succeed, to do business with our members and to profit from our partnership. When possible, Allies should offer special “member-only” discounts and benefits, which will help in our goal of providing cost savings to our members while driving business and dollars to your company. In turn, we’ll offer you special discounts and other exclusive opportunities that are only made available to Alliance Allies.
Exclusive Marketing & Promotion
LIMITED NUMBER OF VENDORS in each service area, which will give Allies a a better chance of doing business with our members.
MEMBER MAILING Allies will be provided with the exclusive opportunity to send our nonprofit members a mailing. The ability to send a piece of collateral – whether it’s a postcard, brochure or magazine – directly to our members means that hundreds of nonprofit professionals from across CT will become acquainted with your brand and the work you do.
VENDOR EMAIL This email goes out to all of our nonprofit email list of approximately 5,000 emails. It will feature Allies and will link to the online “Member Marketplace.” This email will welcome new vendors, and can include links to a vendor blog, shared articles, upcoming events or current discounts.
SOCIAL MEDIA Our social media accounts are very active, and share information about our events & trainings, policy action steps, updates and more. Promote yourself to our members via social media, share links and articles.
AN ALLIES LOGO to display on your website that promotes you as an Alliance Ally
DISPLAY YOUR PAMPHLETS or other marketing materials at the Nonprofit Center in Hartford and our offices and conference room in Rocky Hill
ALLIANCE STAFF is available to work with you to maximize these benefits and provide you with the best opportunity to engage with our nonprofit members.
TRAININGS & FORUMS We present dozens of workshops a year on a variety of topics that help nonprofits, their staff and leadership. In addition, our Forums are scheduled throughout the year and are designed to bring together nonprofit professionals in a specific role for a timely and interesting presentation and facilitated discussion. Allies will have the exclusive opportunity to sponsor one workshop or forum a year, where their logo would be included on all marketing materials related to the workshop. Sponsors are allowed to attend their sponsored event and leave behind a flier for attendees. Additional sponsorships beyond the first are available for purchase.
LEGISLATIVE RECEPTION This annual spring event takes place at the State House and brings together nonprofit leadership with state legislators to network and celebrate the end of the legislative session. Allies receive a discount on sponsorship, and as a sponsor, have their name & logo included on signage at the event.
CO-SPONSORED EVENT As an Ally, you will be able to plan and host an event for our members. Show off your business, share your expertise and bring our members together to learn and network. The Alliance will co-sponsor at least one event a year and we will help promote the event to our members.
NAMING OPPORTUNITY AT NONPROFIT CENTER Sponsor a room at the CT Nonprofit Center in Hartford and receive naming rights to the sponsored space. Our four conference rooms are used daily by our 26 tenants and by nonprofits and businesses from around the state. Naming sponsorships are available.
Share Knowledge & Expertise
• Trainings, Forums, and Annual Conference
• Division and other member meetings
• Monthly Vendor Email (blog, links to articles, papers)
• Website (blog, links to articles, papers)
• NonprofitVOICE article contribution
• Social Media